Holidays that bring us closer

La Poste
2023

Agency : BETC
Creative Director : Christophe Clapier
Illustrator : Kirsten Ulve

AD : Adrien Millot / Maïlys Ménez
CR : François Poirier-faure

La Poste has brought together all its branches (Parcel and Mail Services, La Banque Postale, La Poste Mobile, Ma French Bank) for a joint Christmas campaign. The challenge was to find a common theme that would allow for an integrated campaign, drive traffic to post offices, increase brand awareness and image, and motivate and engage employees and postal workers while bringing all the different branches together in a group-wide campaign.

To achieve this, we have created a communication platform based on the theme of "Holidays that bring us closer." Indeed, this year, with La Poste, let's get even closer to the ones we love to share the happiest of Christmases.