TRANSAVIA

Le Quatre
2024

Starting point : Paris Metro Line 14 has recently been extended to directly serve Orly Airport, the main hub of Transavia airline.

Idea : Your journey with Transavia now starts right from Metro Line 14.

Execution : Transport passengers to London, Berlin, Madrid, and Brussels through immersive metro platform experiences on Line 14.

The visual experience of riding a subway varies widely from city to city, each offering a unique journey. These underground networks have become iconic symbols of urban life, with distinct visual identities.

The London Underground, with its famous red signage, is a prime example. A common thread among different systems is the use of primary colors such as yellow, blue, and red to enhance the user experience.

Top to bottom : Underground T-shirt (London) - Metro ticket (Algiers) - Paper map (Brussels) - Keychain (Madrid) - Serge sticker (Paris) - Toy train (Berlin).

Top to bottom : Bercy station (Line 14) transformed into a Madrid-inspired platform - Station signs in the London style - Brussels metro - Saint-Lazare station (Line 14) transformed into a Barcelona-inspired platform - Porte de Clichy station transformed into a London-style platform.